from Associated Press
The ingredient, brominated vegetable oil, had been the target of a
petition by a Mississippi teenager, who questioned why it was being used
in a drink marketed toward health-conscious athletes. The petition on
Change.org noted that the ingredient is linked to a flame retardant and
is not approved for use in Japan or the European Union.
In response to customer feedback, PepsiCo said last year it would
drop the ingredient from Gatorade. At the time, Coca-Cola declined to
say whether it would remove the ingredient from the two flavors of
Powerade that contain it as well.
But this week, bottles of Powerade in fruit punch and strawberry
lemonade flavors being sold in the Detroit, Michigan; Omaha, Nebraska,
New York and Washington, D.C. areas no longer list the ingredient. Some
bottles still list it, however, suggesting Coca-Cola Co. may have
started phasing it out recently. Read More