Fruit juice is available year-round, affordable, convenient, and kids love it. Tropicana, Minute Maid, and other juice brands have spent decades educating us that fruit juice is just as healthy as fruit.
It worked! USDA stats place fruit drinks and juice as one of the top 10 calorie sources in children today. Kids and adults up to age 30 consume half of their recommended fruit intake as juice.
Unfortunately, getting your daily fruit in liquid form is not a healthy habit.
- According to the USDA, increased consumption of even 100% fruit juice is associated with higher body weight in children.
- A recent study published in Apetite shows that adults who consume fruit juice on a daily basis have higher blood pressure than those who do so only occasionally.
- Fruit juice is high in sugar, but low in fiber, which is “juiced out” during production. A cup of orange juice has a similar amount of sugar as a Coke – 6 teaspoons worth.
- In general, consuming calories in liquid form can easily lead to over-consumption; chewing takes more time and effort compared to gulping.
1. Limit your juice intake to once in a while. Treat it as … a treat.
2. When you do drink juice, make sure it is 100% fruit juice – the label should state so.
3. Opt for freshly squeezed juice, not “from concentrate”.
4. Drink juice in small amounts – half a cup is a good serving size.
5. Don’t drink juice to hydrate – use water for that.